H-E-B RETURNS AS PRESENTING CHRISTMAS PARADE SPONSOR

 

The Fredericksburg Chamber of Commerce is pleased to announce H-E-B as the Presenting Sponsor of the Light The Night Christmas Parade.

 

“H-E-B has been a significant supporter of the parade for more than 15 years, increasing its investment to become our presenting partner since 2022,” said Chamber President & CEO Jim Mikula. “In addition to their financial support, H-E-B has enriched the parade with volunteer service by their store partners and on-site community engagement.”

 

The Light The Night Christmas Parade will roll down Fredericksburg’s beautifully-illuminated Main Street on Friday, December 6 at 6:30 p.m. In 2023, the parade had a record number of entries and was viewed by an in-person audience of more than 26,000 people, according to data collected by Placer.ai. The parade was also viewed live by 17,570 households on CBS Austin; and had 5,700 local livestream views.

 

“At the local level, our store partners look forward to being a part of the Christmas Parade all year. As a company, we are proud to support this beloved community event knowing it also supports the important workforce development initiatives of the Fredericksburg Chamber of Commerce,” said Top Store Leader Marilyn McNabb.

 

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